6
Samsung Galaxy S7 Global Launch TVC
↳ 016
↳ 016
Agency
↳ R/GA
↳ R/GA
Role
↳ Art + Design Director
↳ Art + Design Director
Concept development and art direction for the Galaxy S7 global product launch TVC. Premiered at the 88th Academy Awards, and has reached over 6.4 million views on YouTube. Directed by the talented Marcus Tomlinson.
Virtual Reality Machine
What initially set out to be a content shoot for digital assets, turned into a global product launch TVC and campaign celebrating the Galaxy S7’s industry-leading features including fast wireless charging, virtual reality capabilities, and water resistanance for up to 30 minutes, as represented in the iconic opening shot.
Agency Team
↳ Qian Qian (CD), Chris Cyran (Designer)
↳ Qian Qian (CD), Chris Cyran (Designer)
Director
↳ Marcus Tomlinson
Director of Photography
↳ Paul Laufer
↳ Marcus Tomlinson
Director of Photography
↳ Paul Laufer
Production
↳ Radical Media (LA)
Post-Production
↳ The Mill (NY/LA)
↳ Radical Media (LA)
Post-Production
↳ The Mill (NY/LA)
Edit
↳ Josh Bodnar @ Whitehouse (LA)
Sound
↳ Human (LA)
↳ Josh Bodnar @ Whitehouse (LA)
Sound
↳ Human (LA)
7
Samsung Galaxy S7 Campaign
↳ 016
↳ 016
Agency
↳ R/GA
↳ R/GA
Role
↳ Design Director
↳ Design Director
Campaign design system development posing the big, burning, important questions in life, in anticipation for the launch of the Samsung Galaxy S7 - the answer to all your questions.
Post-Launch Programmatic OLA Banners
TVC Endcards
